“Naturally, profitability is extremely important as a business, but the user retention rate, DAU, and MAU are the most important factors.”Ī new monetization strategy could have an impact on engagement metrics, however Daisei was confident the studio could develop an in-app rewarded ad integration that felt native to the game design and incentives that would be well received by its player community. “The most important point is that we want our users to continue playing for a long time,” said Daisei. GungHo prioritizes user engagement and takes care to ensure that any changes continue to keep gamers playing and returning frequently. “If we were going to work on this project, we wanted to work with a reliable partner.” “The fact that Google proposed it to us was especially important,” said Daisei. The team at GungHo was familiar with Google products and had confidence this was the right partner for the IAP and IAA hybrid monetization experiments. Daisei turned to Google AdMob and its 200-plus trusted demand sources to provide a high-quality ad experience for their players.
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